This page has been machine translated for your convenience. Persian has been used, which is readable for Dari and Hazaragi speakers.
While we strive for accuracy, unintentional errors may occur. Please refer to the original English version for official content.
While we strive for accuracy, unintentional errors may occur. Please refer to the original English version for official content.
Posted on Friday 28th of November, 2025,
Greater Shepparton City Council is pleased to announce the Greater Shepparton Visitor Centre was awarded silver at the 2025 Victorian Tourism Awards.
In Summary
The award was received in the Visitor Information Servicing category, at the Gala Ceremony held last night in Melbourne.
The Visitor Centre was one of five finalists in the category, with City of Melbourne Visitor Services winning gold and Mildura Visitor Information Centre receiving bronze, other finalists included Ballarat Visitor Information Centre and Warrnambool Visitor Information Centre (2024 gold winner).
The award reflects Council’s efforts to grow the visitor economy during 2024/2025, including direct support for tourism operators, development programs to build industry capability, and marketing campaigns that attracted new audiences to the destination brand Shepparton & Goulburn Valley.
Mayor, Councillor Shane Sali, congratulated the Visitor Economy team and highlighted the excellent work behind achieving this recognition.
The announcement follows an extensive application process, including an onsite judging visit. Greater Shepparton Visitor Centre showcased innovative initiatives such as its role in the TAC Pause Stop program, blending road safety with local storytelling through the Careful Cobber installation.
The Centre also supported major events like the GT Nationals with tailored visitor servicing, pop-up booths, themed Moooving Art cows, and custom itineraries. Collaboration with Goulburn Region Tourism on a forward-thinking Visitor Servicing Strategy further ensured consistent, high-quality experiences across the region.
The 2025 Victorian Tourism Awards are facilitated by the Victoria Tourism Industry Council – the dedicated peak body and leading advocate for Victoria’s tourism and events industry.
More News from Greater Shepparton
Friday 28th of November,
Applications open for the RiverConnect Implementation Advisory Committee
Greater Shepparton City Council is seeking applications for the RiverConnect Implementation Advisory Committee. The committee provides guidance and oversees the strategic direction of the RiverConnect program. Read more
Thursday 27th of November,
Upcoming speed reduction – Toolamba Road, Mooroopna
Greater Shepparton City Council wishes to advise the community of upcoming traffic management and speed reductions on Toolamba Road, between Simson Road and the Midland Highway, in Mooroopna. Read more
Thursday 27th of November,
Margaret Street Stormwater Pump Station upgrade complete
The major upgrade of the Margaret Street Stormwater Pump Station in Tatura is now complete, delivering a significant boost to the town’s stormwater management and overall resilience during heavy rain. Read more
Wednesday 26th of November,
Council reviews progress on 2030 Zero Emissions Plan
Greater Shepparton City Council has completed a review of its Climate Emergency Action Plan and 2030 Zero Emissions Plan, outlining the organisation’s progress towards its target of achieving net zero emissions by 2030. Read more
Wednesday 26th of November,
Council calls for changes to Central North Renewable Energy Zone
Greater Shepparton City Council is advocating for significant changes to the proposed Central North Renewable Energy Zone (REZ), following an independent review highlighting major concerns about its impact on agriculture, the economy, and the lack of… Read more
Wednesday 26th of November,
Council commits to Visitor Economy Partnership for regional growth
Greater Shepparton City Council has approved a Memorandum of Understanding, at yesterday’s Council Meeting, which extends support for Goulburn Region Tourism as Council’s Visitor Economy Partnership (VEP). Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Saturday 29th of November, – to Sunday 30th of November,
Goulburn Valley Academy of Ballet presents Alice in Wonderland -- & Other Dances
Alice in Wonderland comes to life in a delightful ballet presented by The Goulburn Valley Academy of Ballet. View on Riverlinks
Sunday 30th of November,
Women Only Swimming - FINAL session for the year!
Aquamoves Women Only Swimming Sessions are all about empowering women to get active and overcome feelings of judgment. View on Aquamoves
Saturday 29th of November,
Grounded - Live at Dookie Quarry
There's no venue quite like the Dookie Quarry. Only 20 minutes from Shepparton, this precious gem of a village is surrounded by red dirt, golden paddocks and vast skies. Read more
Tuesday 2nd of December,
Book Launch at Shepparton Library - Kaitlyn Kelly - Cedric's Lost Shoe
The first chance to see this new children's book by local author Kaitlyn Kelly. Read more
Tuesday 2nd of December,
Messy Play
Messy is a sign of an active mind! Read more
Wednesday 3rd of December,
Puff Walk
Let’s walk and talk. Read more
See All Events