Please note: this is an archived news article release
This article was published on Thursday, 24 July, 2025. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Thursday 24th of July, 2025,
The winners of the 2025 TAC Victorian Top Tourism Town Awards have been announced, with Shepparton proudly securing a place among the finalists in this year’s prestigious competition.
In Summary
Shepparton was one of nine contenders in the ‘Top Tourism Town’ category, standing alongside Bendigo, Ballarat, Echuca, Warrnambool, Werribee, Swan Hill, Mildura, and Lakes Entrance.
In this category, Warrnambool was awarded gold, Ballarat silver, and Echuca bronze, with Warrnambool earning the honour of representing Victoria at the upcoming Australian Top Tourism Town Awards.
Adding to the excitement, Shepparton & Goulburn Valley had the privilege of hosting this year’s awards ceremony at the iconic Museum of Vehicle Evolution. This marks Shepparton’s third nomination for the Top Tourism Town Award, having been named a finalist each time.
Greater Shepparton City Council Mayor, Councillor Shane Sali, extended his congratulations to the award-winning towns and commended Shepparton’s local tourism sector for its exceptional efforts in welcoming visitors and promoting the region.
“We congratulate the winning towns and have every confidence they will proudly represent Victoria at the Australian Top Tourism Town Awards,” he said.
“Hosting this year’s Victorian Top Tourism Town Awards at the Museum of Vehicle Evolution has been a fantastic experience, placing Shepparton in the spotlight while showcasing one of our standout attractions to Victoria’s visitor servicing industry.”
The submission targeted families with teenage children who were in town to visit friends and relatives, a segment that aligns closely with local tourism trends. According to the National Visitor Survey, 56.4% of visitors to Shepparton & Goulburn Valley arrive for the purpose of visiting friends and family.
The itinerary included: Victoria Park Lake precinct, MOVE, the Giant Murray Cod, the Chocolate Apple Factory, Australian Botanic Gardens, Mini Golf, Bowling, Disc Golf, Escape Rooms, Movies, Moooving Art, Shopping, Dining and more.
The awards process presents a valuable opportunity to position Shepparton as a premier destination at a state level, while also reinforcing to the local community that Shepparton & Goulburn Valley is a thriving tourist destination, attracting over 1.2 million visitors in 2024.
Video and itinerary that formed part of the submission can be found on the Shepp & GV website by tapping here.
More News from Greater Shepparton
Friday 3rd of October,
Make your next career move at Council’s Early Years Recruitment Day
Greater Shepparton City Council is excited to announce its third Empowering Early Years Recruitment Day, designed to connect passionate people with rewarding careers in early childhood education. Read more
Thursday 2nd of October,
Greater Shepparton to host 2026 Murray-Darling Association National Conference
Greater Shepparton is proud to be announced as the host city for the 2026 Murray-Darling Association National Conference. Read more
Wednesday 1st of October,
Nominations now open for the 2026 Australia Day Awards
Greater Shepparton City Council invites individuals, community groups, and organisations to nominate local residents who have made a significant contribution this year, demonstrated outstanding service to the community, or positively impacted Greater… Read more
Tuesday 30th of September,
Greater Shepparton Heritage Advisory Committee achievements noted in Annual Report
The achievements of the Greater Shepparton Heritage Advisory Committee were highlighted in a 2024 Annual Report noted at Greater Shepparton City Council’s September Council Meeting last week. Read more
Monday 29th of September,
Community spirit shines at Tatura’s Dunk and Skate event
Greater Shepparton City Council, alongside local and regional partners, celebrated the completion of the new Tatura Skate Park and Basketball Court with a Dunk & Skate event on Monday 22 September 2025. Read more
Monday 29th of September,
Tatura and district community invited to engage with Police and Council at Tatura Community Meeting
Residents of Tatura, Murchison, Merrigum, and Undera and surrounds are invited to attend a community engagement meeting hosted by Greater Shepparton City Councillor Rod Schubert and local Victoria Police on Tuesday 7 October 2025. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Friday 10th of October, – to Saturday 11th of October,
Riverlinks and Creating Drama present Disney's Frozen Jnr
Experience the magic of Frozen like never before in this heart-warming and empowering production, brought to life by a talented cast of adults with disabilities. View on Riverlinks
Sunday 5th of October,
A DAY IN THE HILLS - COMMUNITY EVENT
This event is designed to bring farming families and rural locals together - to take a pause, reconnect with neighbours, and feel supported. Read more
Monday 6th of October,
Victorian Seniors Festival - Travel the World Without Leaving the Library
Explore under the sea or travel to locations throughout the world using a virtual reality headset. Read more
Friday 10th of October, – to Saturday 11th of October,
149th Annual Shepparton Show
Two big days of fun for the whole family! Enjoy animal displays, roving performers, camel rides, community exhibits, craft demos, thrilling sideshows, competitions and plenty of family fun. Read more
Wednesday 8th of October,
Puff Walk
A new day, a new walk! Read more
Tuesday 7th of October,
Victorian Seniors Festival Matinee Movie - The Best Exotic Marigold Hotel (M)
Free movie screening including popcorn! Read more
See All Events